AI Website Builder Prompt Pack: Blueprint, Sitemap, SEO & Launch Checklist

AI Website Builder Prompt. Most people ask an AI: “Build me a website.” The AI replies with vague suggestions, a generic layout, and copy that sounds like every other site. The fix isn’t more requests - it’s a better brief and a better prompt.

A high-converting website needs decisions: audience, positioning, information architecture, conversion goals, content hierarchy, SEO entity coverage, brand voice, and constraints (tech stack, CMS, speed targets). This pack forces those decisions in the right order - so the output is buildable, not fluffy.

Before you copy anything

Every prompt below contains placeholders. Replace them with your real details before you run the prompt. If you skip this step, you’ll get generic output.

Placeholders you must replace

[BUSINESS_NAME] - your brand or product name.
[WHAT_YOU_SELL] - one sentence describing what you sell.
[PRIMARY_AUDIENCE] - who buys (role + context).
[UNIQUE_ADVANTAGE] - why you win (proof-based).
[PRIMARY_GOAL] - what the website must achieve (demos, sales, leads, bookings).
[TONE] - premium / minimalist / playful / authoritative, etc.
[MUST_HAVE] - non-negotiable elements (pricing table, booking, FAQs, etc.).
[MUST_AVOID] - words/approaches you don’t want (buzzwords, hype, long paragraphs).
[CMS_OR_STACK] - WordPress, Webflow, Next.js, etc.
[ANALYTICS_STACK] - GA4, Plausible, GTM, etc.

How to use this pack

Run Prompt #1 to produce the strategy blueprint.
Run Prompt #2 to convert the blueprint into a sitemap + page goals.
Run Prompt #3 to generate wireframe-ready section maps (by page).
Run Prompt #4 to build an on-page SEO plan (entities, headings, internal links).
Run Prompt #5 to create a launch checklist (tracking, speed, QA, indexing).

Use the outputs as working documents. Don’t “accept all.” Treat them like drafts you can refine. The goal is clarity + implementation speed.

Prompt Cards

Copy one card at a time. Replace placeholders. Then paste the prompt into your AI tool. The prompts are designed to keep the AI focused on prompt-building and structured outputs.

1) Website Strategy Blueprint Prompt

Use this first - it defines what the site is, who it’s for, and what it must make visitors do.

You are a senior web strategist and conversion copywriter.

Create a complete website strategy blueprint for:
Business: [BUSINESS_NAME]
What we sell: [WHAT_YOU_SELL]
Primary audience: [PRIMARY_AUDIENCE]
Unique advantage: [UNIQUE_ADVANTAGE]
Primary goal: [PRIMARY_GOAL]
Brand tone: [TONE]
Must-have elements: [MUST_HAVE]
Must-avoid: [MUST_AVOID]

Output format (use clear headings):
A) Positioning (who, what, why now, what we are NOT)
B) Core message (one-sentence value prop + 3 supporting bullets)
C) Objections & proof (top 7 objections + proof points to address them)
D) Conversion journey (first-time visitor path + returning visitor path)
E) Content hierarchy (what must be above the fold vs. below)
F) Differentiation section (how to demonstrate [UNIQUE_ADVANTAGE] without hype)
G) CTA strategy (primary CTA + secondary CTA + where each appears)
H) Measurement plan (the 8 metrics that matter + what “good” looks like)
I) Do’s & Don’ts in writing (words/phrases to use, words to avoid)

Constraints:
Be specific. No generic buzzwords.
Make assumptions only if needed and label them explicitly.
Keep it practical for implementation in a modern website builder (WordPress/Next.js/Webflow).

2) Sitemap + Page Jobs Prompt

Turn your blueprint into a conversion-driven site structure with clear page roles.

You are an information architect.

Using the strategy blueprint below, create a sitemap that a designer can build immediately.

Blueprint:

[paste the output from Prompt #1 here]

Requirements: - Provide 6-10 core pages maximum (unless the blueprint justifies more). - For each page include: 1) Page goal (the “job” this page does) 2) Primary audience intent 3) Primary CTA 4) SEO focus (primary keyword theme + related entities) 5) Internal links: which pages link to it, and which pages it must link to Output as a table, then a short rationale explaining the structure.

3) Wireframe-Ready Section Map Prompt

Generate a build-ready outline for each page (sections + what to say + microcopy).

You are a UX writer and web conversion strategist.

For each page in this sitemap:

[paste the sitemap table from Prompt #2]

Create a wireframe-ready section map that includes: - Section name (e.g., Hero, Social Proof, Features, Comparison, FAQ) - Section purpose (1 sentence) - Required elements (bullets: headlines, subheads, UI components) - Draft copy (short, punchy; no long paragraphs) - Microcopy (button text + form labels + error states where relevant) Constraints: - Follow brand tone: [TONE] - Avoid: [MUST_AVOID] - Keep each page to 6-10 sections max.

4) On-Page SEO + Internal Linking Prompt

Build an SEO plan that’s actually implementable: entities, headings, internal links, FAQs, schema.

You are an on-page SEO strategist.

Given the website structure and page section maps:
Sitemap (from Prompt #2):

Produce: A) Entity coverage map (what entities/topics each page must cover and why) B) H1/H2 outline per page (not full copy-just the outline) C) Internal linking map (anchors + source → destination suggestions) D) FAQ set per page (5-8 questions; write answers in 2-4 sentences each) E) Schema recommendations per page (only if appropriate; list type + why) Constraints: - Do not keyword-stuff. - Write FAQs like a real human answered them.

5) Launch Checklist Prompt

Tracking, QA, indexing, speed - the unsexy stuff that prevents expensive mistakes.

Common mistakes (and how to avoid them)

Fastest win: run Prompt #1 and #2, then build only the Home + one conversion page first. Finish the rest after you have traction.

AI Website Builder Prompt Pack (Blueprint → Sitemap → SEO → Launch)